El-Björn AB is a manufacturer of complete solutions for power, lighting and climate for temporary installations. They asked me to build a brand for their new solution which allows to remote control of the equipment they produce. My task was to present it in an easy and clear way, aimed not just to project managers but also employees who work with installations and use their equipment on regular basis.
The brand has short and informative name: El-Björn Connect. To present how easy it is to use the new solution I also decided to keep it simple and use tagline: Connect it. Control it.
The visual design is based on the main brand identity and gets converted into the motherboard layout which is a heart of any modern device.
The movie is divided into three sections: Manual management, Automated operations and Distance access. Each section describes common problems and propose best solution to operate efficiently and safely.
Varumärke, Logotyp, Koncept, Grafik, Animation, Video